Tuesday Morning

One of the most engaging projects during my Master's was to develop a strategic proposal for Tuesday Morning. In doing so, we discovered two areas in which Tuesday Morning could improve their operations substantially - logistics and marketing.

For logistics, we utilized my GIS skills to analyze the geographic effectiveness of their current distribution centers and suggest a third be built in Atlanta, Georgia. Our proposal detailed a 5-year plan to phase in this new distribution center while downsizing the Dallas distribution center naturally through attrition. At the end of the 5-year plan, saving an estimated year-to-year savings of $23,993,871. A total of 199,849 miles would be saved every year compared to existing logistics.

For marketing, we developed a plan to establish a Loyalty Program, implement a Social Media Calendar, optimize social media channels with a focus on Facebook, establish targeted advertisements, and and incremental revamping of stores based on current real estate strategy.

For more information, you can review our final report here.